After having spent some good years in the industry, the Language experts, Translators, interpreters, and professionals involved in academics and content writing often face stagnation in their careers and struggle to keep up pace with the industry demands and work pressure. Many of the professionals with high qualifications and excellence in their work fail to promote their talent, and lack behind in the job market ladder.

Business development broadly addresses this challenge and helps professionals in expanding their horizons and increasing profitability.  The prime concern of business development is:  to identify, maintain and encourage relationship building within the company and outside the company, and take effective measures to increase their brand value.

In this course, the Trainer Ravi Kumar shares his 20 plus years of experience as a Translator, Trainer, Researcher, and Founder of Modlingua Group, India’s top 10 language service company.

This course has the following learning objectives:

Learn to enhance the public image of a given business concept

Learn to increase company exposure through various techniques

Learn the basics of Business development and client management

Learn the basic concepts related to Market Research and Data Management

Learn to understand the importance of social Networking and leveraging

Key Points to learn: 

How to enhance Public Image: Website (Static vs. Semi-Dynamic and fully dynamic), Photos Marketing Materials, Branding,

Why keep the office clean: Physical Office vs. Virtual Office

How to increase Company Exposure through effective use of Digital Marketing, Search Engine Optimization, Social Media Marketing plans

To carry out business development activities with a focus on Current Client Relations, New Client Outreach, Marketing Campaigns, Competitive Analysis

To develop a basic understanding of Market Research and Data Management

To learn about networking and leveraging 

Learning Outcome:

The participants will be able to understand the basics of branding and use of quality images, propriety images, quality content for promoting some identified products and services. They will learn different ways to optimize sales and marketing of translation business through client management, online marketing, market research, data management, and competitive analysis.  They will also have hands-on practice of human networking and leveraging the strength of peers. .